Founded by Dana Asady, aŚady represents the elegant intersection of intellect, artistry, and heritage. With a background in science and engineering, Dana built a career defined by precision, innovation, and leadership before turning that same analytical mastery toward her lifelong passion — fashion design. Her journey from data to draping gave birth to a couture philosophy where structure meets soul, and every gown is a study in harmony between craftsmanship and emotion.

Before launching her bridal line, Dana’s ready-to-wear collections under the aŠady label captivated editors and stylists across international fashion weeks and earned features in imprint press releases, editorial shoots, and celebrity wardrobes. Her designs have graced red carpets, been pulled for major film premieres, and celebrated by women who embody quiet confidence and refined power.

Mabrook marks Dana’s return to her roots — an ode to her Iraqi heritage and her belief that true luxury lies in meaning. Every gown is designed for the woman who is ready to be seen, not for her status, but for her story